Vitamin Brand
Leveraging the Power of Influencers to Educate, Grow Brand Reach
A brand in the competitive Vitamins, Minerals and Supplements category, partnered with Code3 to help maintain brand dominance, expand product and brand awareness and drive sales growth through a variety of services, across multiple channels. In an effort to reach and educate a varied audience, they teamed up with Code3 to leverage the power of influencer marketing.
Through strategic partnerships with micro-influencers, mid-tier influencers, and campaign-specific influencers, the partnership successfully drove an increase in brand awareness, flattened the decline of consumer interest in the omega-3 category, and increased sales of its expansion portfolio.
