Michael Kors wanted to transform Fashion Week shows into online sales. We saw the opportunity to set a new trend.
Fans love to check out what their favorite fashion influencers are wearing at Michael Kors' New York Fashion Week shows. So Code3 went to work where Media, Creative, Commerce, and the runway intersect. We got four high-profile influencers to post front-row and behind-the-scenes footage on Instagram. Meanwhile, a variety of ad units on Facebook linked viewers directly to the Michael Kors website where fans could seamlessly shop for the influencer outfits they saw.
Year-over-year rise in return on ad spend
Higher CTR vs campaign average