Rich Experience
The strongest media plans aren’t built on one format. They’re layered, testing across display, rich media, video/CTV, and supply-side inventory to find what truly works. Because our team has hands-on expertise across the full media landscape we’re able to give well rounded diverse recommendations. We can build layered approaches from day one, shift weight toward whatever’s performing, and manage it end to end.
Transparent
We offer 100% transparency around media costs and fees so the value driven by media buys is clear. You can expect line-item media costs and ad tech fees clearly broken out with no hidden mark ups.
Partner & Tech Agnostic
We are tech agnostic so we’re not tied to any single DSP or publisher. That means your media plan is built around what performs for your audience, not what a platform partnership requires us to sell. We maintain direct relationships with all major DSPs including DV350, StackAdapt, The Trade Desk, Amazon DSP, etc. and use those relationships to secure PMP / PG deals or open network buys.
Customized Media Planning
Every media plan is built from scratch around your audience and goals. We balance three things that are usually traded off against each other: reach wide enough to drive measurable lift, audience targeting precise enough to reach the right layers of your buyer, and ad units proven to hold attention rather than just deliver impressions. Our framework also prioritizes flexibility because we’re testing across DSPs, publishers, and networks in real time, and we’re continuously feeding audience behavior data back into the plan while it’s still live, so the balance keeps shifting toward what’s actually working.
We Measure with Healthy Skepticism
Each media plan has a distinct measurement element to zero in on the KPIs that matter. Given the nuances of what you can measure on each platform or campaign type, we scrutinize and create measurement tests to help our clients understand the impact of their upper funnel efforts on both their short and long term goals.
Our Process
From strategy to execution to iteration - we're an extension to your team and we've got your back through the entire programmatic journey.
Discovery
Uncovering What Matters
In discovery, we get aligned on what’s working, what’s not, and where you want to go next. We dig into your campaign goals, audience data, creative approach, and past performance so our recommendations are grounded in your business This phase is a time for our team to immerse ourselves in your brand so we can act as an extension of your team.
Strategy
Creating a Custom Plan
Once we’re immersed in your brand, we look across our vast network of partners and determine the best fit. Since we’re partner agnostic, we’re able to create a custom plan that allows us to test and select based on the best place for your brand and specific audience.
Execution
Meeting Deadlines
When Code3 and client teams are aligned on strategy, we jump into execution, providing clients a workback schedule to ensure we are on track to hit every deadline without scrambling.
Testing
Finding the Right Combinations
A learning agenda is a standard part of every client’s strategy. We can test a wide variety of aspects of the campaign to ensure we’re executing the right strategic combo for each client and their goals.
Revisit
Daily Check-Ins
We check campaign performance daily and make optimizations on that same cadence (not just when something breaks). We also revisit the learning agenda regularly to make sure what we’re testing is still answering the right question.
Let's Chat
Your Programmatic Strategy should be custom to your brand. Talk with a Coder today about your future strategy.