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Mental Health Coalition

Inspiring Hope, Engaging with Gen Z on Mental Health Awareness

The Mental Health Coalition wanted to launch a measurable social media ad campaign specifically targeting Gen Z during Mental Health Awareness Month. After rates of anxiety and depression rose dramatically in the US during the pandemic, MHC was looking to inspire hope during the month and destigmatize mental health, while providing direct ties to resources.

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96M

Impressions on Facebook and Instagram

19M

People reached on Facebook and Instagram

3.3pt

Increase in belief that emotional wellbeing is important

eos

Share of Voice > Defense Yields Tangible Results

eos, a well-known beauty brand, partnered with Code3 with a goal of revamping their strategy to increase share of voice on Amazon alongside increasing new-to-brand sales. They were experiencing success on other marketplaces for their beauty products, but not seeing the same level on Amazon.

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11%

increase in organic SOV for the keyword “lip balm” MoM

131%

increase in total sales YoY

57%

increase in organic sales YoY

Vitamin and Supplements Brand

Staying Nimble and Evolving Strategy Delivers Win in Competitive Vitamin Category

A brand in the competitive Vitamins, Minerals and Supplements category, partnered with Code3 to drive brand awareness, reinforce brand engagement and drive sales growth across multiple channels.

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52%

Increase in Impressions YoY

20%

Increase in Total eCommerce Sales YoY

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