Why Podcast Advertising Works
Podcast listeners don’t just hear ads; they act on them.
- 81% of podcast listeners say they pay more attention to podcast ads than ads on other channels.
- 69% say podcast advertising increases their awareness of brands, products, and services.
- 60% of podcast listeners have purchased a product after hearing about it on a podcast.
Podcast audiences are among the most engaged consumers in media. Daily podcast listeners spend more than five hours per day with audio, and over half of their ad-supported audio time is spent with podcasts.
How We Help Brands Win in Audio:
Find the Right Voices
Successful podcast advertising starts with the right host and audience fit. We identify shows that align with your brand, ensuring endorsements feel authentic and resonate with listeners.
Maximize Investment
With direct relationships across leading podcast publishers and networks, we negotiate competitive rates and secure the highest-value opportunities for your budget. Our partner relationships allow us access to beta’s and new inventory opportunities before they are publicly announced.
Measure What Matters
Podcast advertising is highly measurable. We leverage attribution partners and advanced tracking solutions to understand how streaming audio and podcast exposure drives website visits, conversions, purchases, and overall business impact.
Optimize for Performance
Audio is not a set-it-and-forget-it channel. We continuously evaluate performance data, refine audience targeting, adjust show mixes, and optimize creative to improve results over time.
Why Code3
Podcast audiences are engaged. We make them effective.
At Code3, we combine deep publisher relationships, rigorous measurement, and performance-driven optimization to turn podcast advertising into a scalable growth channel. We help brands build audio programs that are strategic, accountable, and designed to perform.
Stay Ahead of the Competition
Connect with a Coder about your Digital Audio Strategy