The Challenge

Tech to Hero the Beverage

Code3 was tasked with creating a game that heroes the beverage and Tractor’s refreshing, organic flavors without being too branded. Additionally, we wanted to create something that was easy to participate in, yet challenging enough to keep users engaged with the brand.

The Action

An AR Filter to Inspire Engagement

The winner was a game where the user has to “sip” a full glass of Tractor to become 100% refreshed. Once the filter was complete, we reached out to Tractor employees, Tractor pouring partners, and existing high engagers, encouraging each team to share demo videos on their own social channels for further engagement and reach. Additionally, we created a launch reel which was shared organically, plus rotated into our paid Always-On campaign to test against upper funnel KPI’s to build brand awareness.

Services Performed





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