The Challenge

Creating Elevated UGC-Style Content

Original Rodan + Fields creative was shot more traditionally and did not resonate on social media. They needed UGC-style content that still felt elevated and on-brand – quickly.

The Action

A Maker’s Shoot for 86 Unique Assets

Over the course of one week, our in-house team of digitally native content creators captured enough content for 86 unique assets across eight different products. All of the footage was shot on an iPhone in our creators’ homes in various settings.


Services Performed





Increase in Instagram impressions


Images and videos added to the asset library


Increase in Instagram video engagements

The Win

The photo shoot resulted in organic, authentic, user-generated still and video content for the brand, ultimately increasing engagement.

Related Resources

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