Resources

blog image
CASE STUDIES

BUD LIGHT PEELS

+64%

video completion vs brand benchmark

-7%

CPM vs brand benchmark

Objective

For Bud Light, it was like trying to get noticed in a noisy crowded bar. Peels, their new seasonal beers had to engage a new target in a crowded competitive space. That's where Code3's experts come in.

Strategy

To start, Code3 took Peels to Pinterest and took advantage of the platform's Max Width Video format. Code3's advertising experts created side-by-side ads that interact, an “organic” summer-themed video on the left and a Peels ad on the right. Choosing Pinterest allowed us to target themes and keywords on both sides. And the surprising media buy stopped scrollers mid-swipe driving impressive results.

hero image

Sign Up For Our Weekly Newsletter