BUD LIGHT PEELS

THE CHALLENGE

For Bud Light, it was like trying to get noticed in a noisy crowded bar. Peels, their new seasonal beers had to engage a new target in a crowded competitive space.

THE ACTION

We took Peels to Pinterest. Their Max Width Video format led to a breakthrough idea: side-by-side ads that interact, an “organic” summer-themed video on the left, and a Peels ad on the right. Choosing Pinterest allowed us to target themes and keywords on both sides. And the surprising media buy stopped scrollers mid-swipe.