Resources

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CASE STUDIES

Anheuser-Busch InBev & Drizly

+23%

Lift in purchase conversions

+4 ptpt

Lift in ad recall

2pt

Lift in intent to purchase beer online

Objective

To increase online sales and access to their brands via delivery amid coronavirus (COVID-19) stay-at-home measures, Anheuser-Busch sought to showcase relevant products to people who were more likely to purchase while directing traffic directly to Drizly’s website and app.

Strategy

Code3 sought to help Anheuser-Busch achieve its goals through a Collaborative Ads solution. Campaigns served dynamic ads to people across Facebook News Feed, Facebook Stories, Instagram feed, and Instagram Stories. The ads combined tailored creative, select products from Drizly’s online catalog, and messaging aimed to increase sales of the Anheuser-Busch portfolio of beers, including Bud Light, Budweiser, Stella Artois, and Michelob ULTRA.

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