Beyond Google: Competing for Visibility Across AI Assistants
Google’s AI Mode may be transforming how people search, but it’s not the only place discovery is happening anymore.
In Chapter 3 of our AI Guide, we explore the rise of AI assistants as search alternatives and what it means for brands competing for visibility beyond Google. You’ll learn how platforms like ChatGPT, Perplexity, and Claude are evolving into intelligent gateways that shape how consumers research, compare, and make decisions.
Read the full chapter here: The Rise of AI Assistants as Search Alternatives: Beyond Google
Why This Matters for Brands
Search is no longer confined to one engine.
AI assistants are creating an entirely new discovery ecosystem: one built on conversation, contextual reasoning, and increasingly, commerce. These platforms don’t just surface links. They generate answers, make recommendations, and influence decisions in real time.
For brands, that shift creates a new challenge (and opportunity!): earning visibility across multiple AI systems, each with its own rules for how content gets interpreted, cited, and trusted.
What’s Changing: Discovery Has New Gatekeepers
AI assistants aren’t all built the same, and they don’t all reward the same signals. Each platform operates with its own:
- Data sources (what it knows and pulls from)
- Reasoning models (how it interprets information)
- Discovery logic (how it surfaces, cites, or recommends brands)
That means brands can’t rely on a single “SEO playbook” and assume it will translate everywhere.
The Bottom Line
The rise of AI assistants is one of the biggest shifts in online discovery since the birth of Google, and it’s already changing how consumers find information and products.
In Chapter 3, we break down what’s driving this shift, how the major assistants compare, and how brands can start building visibility in the platforms shaping the next era of search. This is a must-read: download now.