Coders were front and center for it all. We attended the TikTok Agency Summit, where we watched several panel discussions between TikTok leaders to get the inside scoop on where the network's focus is currently and what’s on the roadmap. We joined breakout groups to have discussions on specific topics and left feeling energized and excited for what’s to come - we’ll have plenty more to share after TikTok World on May 22nd, where much of this information will be released to the public!
We fangirled over Reese Witherspoon announcing Elle at the Amazon Upfronts, sang and danced our hearts out to Alicia Keys and Meghan Trainor - oh, and we took tons of notes on what upcoming products and features are most important. We’re sharing our biggest takeaways from the Snap Newfronts, IAB Podcast Upfronts and Amazon’s inaugural presence at the Upfronts.
Brittany Greene, Account Director, LVMH:
Coming out of Snapchat Upfronts, I'm most excited about the announcement of Snap Nation, which will give Snapchatters "access to tour and festival experiences that only Live Nation can offer". For Advertisers, this means new opportunities for branded content specifically within Snap Nation Stories with the added bonus of contextually aligning with music lovers in an exclusive, new way. Was also excited to see Meghan Trainor perform 2 songs in an intimate setting. Who knew she was so funny!?
Mike Montagna, Chief Activation Officer:
Amazon's first Upfront was a resounding success and bolstered an age old fact that "content is king." However, this high-profile, celebrity flush event proved that the content kings of today are no longer the traditional networks and rather a new cast of players across streaming platforms, social networks, and retailers who are able to offer a vast variety of full-funnel, connected media inventories, advanced targeting capabilities, and modern closed-loop measurement and reporting.
Katie Kelly, Director, Programmatic:
The podcast upfronts are always exciting! There are SO many new shows coming out and everyone is so passionate about the power of audio. Podcasts continue to be the fastest growing digital channel, expecting to reach $2B in ad revenue this year. Some of the most interesting stats were: 44% of podcast investment lands in the top 500 podcasts, which only make up 12% of monthly reach. meaning there are tons of opportunities for brands in podcasts that still have massive followings. The other stat I love is 60% of listeners make a purchase after hearing a podcast ad - it's like word of mouth at scale!
From social to audio marketing, commerce and everything in between, the Upfronts and Newfronts left Coders feeling inspired and ready to leverage the wide variety of new opportunities. Could you use a strategic partner with their finger on the pulse of it all? Contact us today.