Meta wasted no time making headlines in 2025, with Mark Zuckerberg posting a video on the morning of January 7th, announcing a major overhaul of its content moderation policies. The announcement highlighted a pivot away from third-party fact-checking and embracing a community-driven model. With six key updates—including changes to policy enforcement and ad content approvals — there's a lot at stake for marketers navigating brand safety on platforms like Facebook, Instagram, and Threads.
Wondering all the details and how these updates might reshape your ad strategies? Here’s what you need to know to stay ahead in 2025. Read our full POV below or click to download.
