Another plot twist in the cookie saga. Just when advertisers were bracing for third-party cookie deprecation, Google has hit pause...again. But this time, instead of a clear alternative, they’re walking back a key feature of Privacy Sandbox, leaving brands to navigate a murky, high-stakes privacy landscape.
In our latest POV, we break down what Google’s April 22 announcement really means for advertisers, what’s still at risk, and how to stay ahead in a world where consumer privacy preferences are gaining ground and reliable targeting is harder to come by.
If you thought the cookie conversation was cooling off, think again. Read the full update below to find out what to watch, what to test, and what to do now.
