The TikTok roller coaster continues, with plenty of twists, turns and some upside down flips to keep social media managers, users and brands on the edge of their seats. On Friday, January 17th, the U.S. Supreme Court unanimously upheld the law requiring ByteDance to divest TikTok's U.S. operations, citing national security concerns. With the timing of the ban, an eventful weekend followed with TikTok going temporarily dark, President Trump signing an executive order granting the platform an extension and plenty more. Keep up with our latest POV, outlining all the details, plus our POV on what brands must do next.
