How can we keep our organic posting on a reliable schedule? When is the wrong time to have a post go live? When is the best time to post?
These are questions that social media marketers have been asking for years. Whether you are representing an influencer/brand with notoriety, a start-up, or your small business, there are social media management tools available to help.
Our social media and digital marketing experts here at Code3 put together a list of our favorite social media management tools in 2023. These tools can help your brand succeed on social, and give you the power you need to make things happen.
What Exactly Are Social Media Management Tools?
Social media management tools allow you to work holistically with your social media strategy. They typically have scheduling, publishing, collaborating, listening, and/or reporting capabilities. These tools also often have the ability to streamline interactions with your followers cross-platform and allow you to access multiple social accounts through a single dashboard. They can even integrate with other CRM tools your team may be working with!
There are A LOT of social media management tools available currently but which is the right one for you? Here are some of the tools that Code3 recommends:
Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports most major social media platforms, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Buffer has a simplistic UI and divides its product into three categories: Publish, Reply, and Analyze. You can also choose which plan suits you better according to your marketing needs, making it a strong asset for small businesses.
Dash Hudson
Dash Hudson is a unique social marketing platform. Dash Hudson takes your strategies to the next level by predicting the performance of posts, analyzing trends, and accelerating brand growth across Facebook, Instagram, Pinterest, Twitter, YouTube, and TikTok.
The platform is also rolling out competitive insights to allow users to gauge performance alongside similar brands in their industry. Larger-scale businesses would benefit heavily from these insights - service costs can run higher than other platforms featured on our list.
SocialPilot
SocialPilot manages social media accounts, schedules social media posts, improves engagement, and analyzes results. SocialPilot also supports bulk posting on different social channels including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok.
They are developing a Best Time to Post component for their UI. As one of the highest-rated social media management tools on the market right now, this is a platform suitable for both small and large businesses.
Sprinklr
Sprinklr offers an array of posting, messaging, and publishing capabilities while also offering plenty of helpful tools for gauging performance and insights on campaigns/posts.
Many users comment that there is a learning curve when it comes to using Sprinklr. It is a highly customizable social media management tool that includes features such as a Rule Engine to help automate postings across platforms. Can be beneficial for both small and large businesses, it just depends on the time taken to learn the UI.
Hootsuite
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
For those starting out with taking control of your social media presence, Hootsuite is one of the best intros you can get – offering different tiered plans to meet any business needs.
HubSpot
HubSpot’s social media management tools are part of their all-in-one marketing software. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI
While this service can get pricey, the number of features at your disposal makes it an excellent choice for any sized business looking to revamp its paid and organic social presence.
So what’s the best option for your brand or business? To answer this question, you have to understand what your goals are for social media and what you’re willing to invest in the management of all of the facets that make it up. You should make an investment in a social media management tool that matches your budget, goals, and your organizational preferences.
Ready to learn about how Code3 can help you manage your social media marketing? Contact us to learn more.