A well-maintained and up-to-date advertising campaign can help you drive more conversions, maximize return on ad spend (ROAS), and set your brand up for success as we head into Q2. Our search experts are sharing how you can spring clean your Amazon ads and ensure they’re optimized for the season ahead.
Audit Your Sponsored Brand, Sponsored Brand Video, and Sponsored Display Campaigns
The holiday season is long gone, but is your Amazon advertising still reflecting a festive theme? Now is the time to review your Sponsored Brand, Sponsored Brand Video, and Sponsored Display campaigns to ensure they align with the current season.
- Lifestyle Images & Videos: Check your creatives to make sure they are seasonally appropriate. Swap out holiday-themed images or winter backgrounds for brighter, fresher visuals that align with springtime.
- Product Relevance: Ensure that the products featured in your creatives match what customers are actively searching for in this season.
- Ad Copy: Review ad text to remove any outdated messaging that references holiday promotions or winter-related themes.
Refresh Your Headlines for Sponsored Brand & Sponsored Brand Video Campaigns
Your headlines play a crucial role in capturing attention and driving engagement. Now is the perfect time to update them to match current consumer interests.
- Use seasonally relevant messaging that speaks to springtime shopping behaviors.
- Highlight new product launches or promotions that align with the changing season.
Revisit Your Advertising Tactics & Fill Your Funnel for Q2
As Q2 kicks off, now is a great time to assess your overall advertising strategy to ensure you’re filling your sales funnel effectively. Here’s what you should consider:
- Removing and updating keywords: Perhaps your campaigns reflected “gifts for him” or “gifts for mom” in your campaigns. Refreshing keywords is important for optimizing the performance of your ads.
- Revisit your bid strategies and budget allocations: Revisiting top of share bid multipliers to ensure you’re reaching top of search on key products.
- Shift spend toward seasonal bestsellers to ensure you’re maximizing visibility for high-demand products.
- Optimize bid strategies to reflect shifting competition levels and ensure you’re staying competitive in search placements.
Re-Prioritize Your Catalog for Seasonal Demand
Consumer demand shifts with the seasons, and your advertising efforts should reflect that. For some brands, we’re heading into their critical season! Review your catalog and prioritize the products that are most relevant for springtime shopping.
- Home Goods: Spring cleaning season means an increased demand for organizational products. If you sell storage solutions, home decor, or cleaning supplies, now is the time to push those items.
- Baby Products: Warmer weather encourages outdoor activities. If you sell baby strollers, carriers, or travel accessories, spring is the ideal time to highlight them in your ads.
- Apparel & Footwear: Lighter clothing and activewear are in demand as people prepare for outdoor adventures and exercise routines.
- Outdoor & Garden: If your catalog includes patio furniture, gardening tools, or BBQ accessories, now is the time to ramp up advertising.
Spring cleaning isn’t just for your home — it’s essential for your Amazon advertising as well. By following these recommendations, you can ensure your brand is well-positioned for success heading into Q2. Take this opportunity to revamp your ads and drive growth with a fresh, strategic approach.
Ready to spring into action? Reach out to Code3 for an audit.