Here’s everything you need to know about the integration, what makes it powerful, and most importantly: how your brand can benefit.
Why This Integration Matters
Let’s set the stage: TikTok is where discovery happens. Amazon is where purchases happen. But for DTC brands, that gap between ad engagement and checkout conversion has always posed a challenge, especially when consumers are wary of unknown shipping timelines or an unfamiliar fulfillment process. This integration bridges that gap. Now, eligible Shopify and WooCommerce merchants can showcase Buy with Prime or Multi-Channel Fulfillment (MCF) directly in their TikTok Ads, making it easier than ever to:
- Boost click-through rates and conversion
- Drive purchase confidence with the trusted Prime badge
- Keep control of the DTC site experience and own customer data
When shoppers see the Prime logo and reliable shipping timelines in the TikTok ad experience, it builds trust, and trust drives sales.
The Results Speak for Themselves
According to the platforms, early adopters of the TikTok + Amazon integration are already seeing strong performance lifts:
- Up to 5% increase in CTR
- 10–15% improvement in CPA and CVR (compared to non-integrated TikTok campaigns)
- Amazon sellers using MCF alongside Fulfillment by Amazon (FBA) have seen:
- 24% faster order delivery
- 13% lower fulfillment cost
- 38% average increase in Amazon.com sales revenue
Plus, with TikTok’s new Smart+ Campaigns, advertisers are leveraging AI-powered optimization to drive even more impressive results:
- 53% increase in ROAS
- 16% decrease in CPA
Brands like Ray-Ban have reported:
- 42% higher ROAS
- 50% drop in CPA
- 47% lift in CVR
Simply put? This isn't hype. It's happening, and it’s delivering.
How It Works
This integration is designed to be simple, seamless, and high-impact. Here’s a quick look at the flow:- Connect your Shopify or WooCommerce store to TikTok Ads.
- Integrate Buy with Prime or MCF to enable Amazon fulfillment on your DTC site.
- Set up TikTok Smart+ Catalog Ads with product info and delivery messaging.
- Go live, and turn product discovery into purchase-ready moments.
This isn’t just about a smoother checkout experience. With Buy with Prime, you maintain your brand’s identity and site control, while giving shoppers the security of Amazon’s fulfillment muscle. That’s the kind of hybrid experience today’s consumers crave.
Who Should Use It
This integration is ideal for:
- DTC brands using Shopify or WooCommerce
- Advertisers targeting the U.S.
- Brands who want to preserve their DTC site experience while unlocking the speed and reliability of Amazon fulfillment
- Marketers who are ready to move beyond just engagement and start optimizing for real performance outcomes
Catalog Ads (especially the “Smart+” format) are currently the ad type supported, and frankly, they’re smart for a reason. The automation, delivery messaging, and AI-based targeting do the heavy lifting.
What This Means for You
If you’re a DTC brand juggling paid social performance, customer acquisition costs, and fulfillment logistics, this integration could be a game-changer. Here’s why:
- You meet consumers on TikTok, where they’re already discovering new products
- You reduce bounce and cart abandonment by building trust through fast delivery and Prime branding
- You get the added bonus of Amazon’s fulfillment reliability, without losing control of your customer journey
And best of all? It’s measurable. We’re seeing real, quantifiable performance lifts across the board.
Final Take
The TikTok x Amazon Buy with Prime integration isn’t just another tech update, it’s a major evolution in commerce media, and one that puts DTC brands in the driver’s seat. By combining TikTok’s unmatched reach with Amazon’s operational excellence, brands now have the tools to turn curiosity into clicks, clicks into conversions, and conversions into growth.
At Code3, we’re already helping clients launch and optimize campaigns with this integration. If you’re ready to get started—or just want to explore if it’s right for your brand—we’re here to help. Let’s make discovery work harder for you.