Like most viewers, we laugh, we cry, we marvel at the absurdity of some ads. But we leave the broadcast invigorated by the campaigns themselves. And as marketers, it’s not just limited to the Super Bowl - we see social media posts and ad campaigns a little bit differently! And we’re not ones to gatekeep, so we’re sharing ten of our favorite super bowl commercials, social media campaigns and advertisements we’ve loved lately.
Samri Alemseged, Associate Creative Strategist
Creative I Love: Barbershop - Doritos Crash the Super Bowl 2025
Why: It’s absolutely ridiculous in the best way. The barbershop setting, with all the patrons and their priceless reactions, makes it even funnier. They really took the craveability of Doritos dust to a whole new level and totally nailed that universal "finger-licking good" vibe.
Sarah Buddelmeyer, Senior Creative Strategist & Designer
Creative I Love: Baboon to the Moon - Mean Girls Tiktok v IG Reels
Why: I’ve loved all the hilarious content coming out of the TikTok ban/unban. This is an older bit/trend but feels so relevant and funny in this context.
Creative I Love: Olipop - ahhh, that’s the good stuff
Why: This concept is so wholesome. I love the use of their “younger self” to compare old soda to new soda while squeezing in a few laughs as well. The auditory cues from the fizz of the can and little whispered Olipop jingle make for the perfect opening and closing.
Olivia Jaras, Senior Creative Strategist
Creative I Love: Cassey Ho’s Blogilates for Target
Why: Remember the viral lavender skort Taylor Swift wore? Instead of fighting off dupes, Popflex founder Cassey Ho created her own, launching a budget-friendly Blogilates line at Target that mirrors her high-end designs for a fraction of the price. It’s a smart move that taps into younger audiences’ love for affordable alternatives—proving that accessibility and aspiration can coexist. Her organic strategy totally got me hooked, line, and sinker. I made purchases the day Target released the line!
Creative I Love: The Bear Cave: Cuddly Cougar from Build-A-Bear
Why: Build-A-Bear’s TikTok strategy brilliantly taps into nostalgia, re-engaging their original young audience — who are now adults — with unexpected, humor-driven content. Their 18+ gift line is a bold, out-of-the-box move that flips their wholesome image on its head, delivering playful surprises that catch attention and spark laughter. It’s a clever evolution that keeps the brand relevant while embracing the internet’s love for absurdity.
Alyssa Sebest, Senior Creative Strategist
Creative I Love: Sabrina Carpenter for Redken
Why: It’s cheeky. It’s unserious. It’s got that vintage ad charm. The timing’s impeccable. (We all wanna know the secret to Sab’s luscious locks!) It’s the type of ad I simply cannot skip and immediately makes me want to run to buy the product - because we all deserve a better bang.
Shelby Nordholt, Associate Creative Strategist
Creative I Love: Studs Earscaping / R(ear)scaping combo
Why: It’s fun and feels very native, and does a great job showing off the product. I love the way each earring is showcased before going onto the ear, and all the piercings in the ear has a fun maximalist vibe. The reveal of the earring backings both shows off Studs number one feature (flatback/easy to wear earrings) AND gives a cool aesthetic to end the reel on.
Creative I Love: Booking.com Muppets Super Bowl Ad
Why: Look, I’ll be honest: I love the Muppets, so I was always going to love this ad. That said, even taking the Muppets out of it, the ad does a great job of showcasing the service Booking.com offers, quickly cycling through types of hotels (and, more importantly, the vacations/trips people are enjoying when they book hotels) with comedic transitions. It’s short, it’s funny, and it ends with Gonzo the Great - what’s not to love?
Maria Jones, Associate Creative Strategist
Creative I Love: Matthew McConaughey Uber Eats Ad
Why: This ad brilliantly combines humor, star power, and clever word play to create the ultimate commercial. McConaughey’s signature laid-back delivery makes the absurd connection between football and food feel oddly believable. The quick-cut visuals keep the energy high without overwhelming viewers. By seamlessly integrating Uber Eats into the game-day experience, the campaign entertains while reinforcing the brand’s role in football culture. Seriously, who doesn’t love McConaughey??
Stacy Grenier, Creative Designer
Creative I Love: Taco Bell SuperBowl Late Night Ad and the TB teaser
Why: Taco Bell’s latest Super Bowl spot isn’t just a bold flex — it’s a masterclass in brand-first, fan-driven storytelling. Ditching celeb endorsements? Cool. Openly mocking them? Iconic. LeBron and Doja Cat get hilariously snubbed throughout, as the brand shifts the spotlight to the real stars: its die-hard fans. From a design perspective, the retro, collage-style aesthetic is a perfect match — layering lo-fi textures, photo-cutouts, raw video cuts, and vibrant overlays that scream authenticity, nostalgia, and pure Taco Bell energy. This isn’t just a campaign; it’s a brilliantly strategic play that rewards brand loyalty in the most literal way possible—by making Taco Bell diners the heroes. Forget A-listers; this is a brand that knows exactly who fuels its late-night empire.