Tractor, an organic soda brand with a story, was ready to make its debut in restaurants across the country. They needed to seed their message to the most receptive audience. We knew where to go, and what to say.
A brand this beautiful needed to show up in style to as many people in its target as possible, those 18-35. We knew where to find them - Facebook, Instagram, YouTube, and Snapchat - and paired reach-focused media with high impact, iterative creative to reinforce the brand’s core values and drive craveability.
Lift in brand awareness across audiences
(+1pt above benchmark)
Lift in attribute resonance across Snapchat
(+4pts above benchmark)