Lift in brand awareness across audiences
Lift in attribute resonance across Snapchat
Tractor, an organic soda brand with a story, was ready to make its debut in restaurants across the country. They needed to seed their message to the most receptive audience. Luckily, Code3 knows where to go and what to say to make this happen.
A brand this beautiful needed to show up in style to as many people in its target as possible, those 18-35. Where else would we turn other than Facebook, Instagram, YouTube, and Snapchat? Code3's team paired reach-focused media with high impact, iterative creative to reinforce the brand’s core values and drive craveability. This campaign surpassed the clients' benchmarks and reached an impressive audience within 90 days.