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TRACTOR BEVERAGE

Launch a


better beverage.

How do you seed a brand new beverage to make a meaningful splash?

THE CHALLENGE

Tractor, an organic soda brand with a story, was ready to make its debut in restaurants across the country. They needed to seed their message to the most receptive audience. We knew where to go, and what to say.

THE ACTION

A brand this beautiful needed to show up in style to as many people in its target as possible, those 18-35. We knew where to find them - Facebook, Instagram, YouTube, and Snapchat - and paired reach-focused media with high impact, iterative creative to reinforce the brand’s core values and drive craveability.

THE VICTORY

+3.3 pts

Lift in brand awareness across audiences

(+1pt above benchmark)

+6 pts

Lift in attribute resonance across Snapchat

(+4pts above benchmark)

354 million

Impressions served

(3 months)

NEW YORK

151 W. 26th St., Fl 9
New York, NY 10001

LOS ANGELES

12555 W. Jefferson Blvd #120
Los Angeles, CA 90066

CLEVELAND

3615 Superior Ave
Cleveland OH, 44114