It’s almost Valentine’s Day! And there’s nothing a social media marketer loves more than a good trend. Code3 Social Strategists have seen a lot of social media trends come and go - the good, the bad and the ugly. But some make a more lasting impression than others, for both brands and social media users.
In honor of the holiday and one of our favorite things, Code3 social experts are sharing some of their favorite trends they’ve seen lately. Whether it’s for a laugh, inspiration for the latest fashion and culture trends or something that made you take action, we’ve got it all! Keep reading for some social trends worth hopping on.
Amy Scott, Paid Social Supervisor
Social Trend I love: Digital detox – see posts by @sunday.scaries
Why: Phrases like "slams laptop til Monday" humorously signal shutting off work devices and taking a break from digital pressures. I love that it inspires healthier boundaries between personal and work life, encouraging self-care and activities that bring joy and relaxation.
Caslon Branscombe, Senior Paid Social Strategist
Social Trend I love: You’re So Funny - Example
Why: I love seeing everyone low-key (and high-key) trauma dump and share all the reasons they are so funny because of their character developing moments. A career in #agencylife has given me a few reasons why I’m so funny! 😉
Haylee Irwin, Senior Paid Social Strategist
Social Trend I love: Letterboxd 4 Favorite Films - Example
Why: As an amateur cinephile and avid Letterboxd user, I ALWAYS stop and watch a Letterboxd top 4 video. It creates a relatability between the audience and the celebrity and leaves you thinking…what would I say are my top 4? These organic social forward videos do a spectacular job of promoting both the film and the Letterboxd app!
Lindsey Rivera, Social Strategist
Social Trend I love: Bows are In! – Example
Why: The bow trend is everywhere right now, with social influencers showcasing everything from chic outfits to cute decor (#bowfinds #bowhaul). It’s the perfect girly detail making a strong comeback. Kate Spade nailed it with their recent campaign featuring Madison Beer, beautifully curating this bow trend while emphasizing self-love for Valentine’s Day. The creative is so adorable I had to look again—perfectly on-trend and just too cute to ignore!
Jennie Barr, Director of Paid Social
Social Trend I love: Project Pan - Example
Why: I’m loving the trend of underconsumption and taking power in spending habits. I’ve been a huge culprit of owning multiple brands of the same product and as I was scrolling through TikTok, I stumbled across this trend. Essentially, you get a bin and add products that you want to go through first and “hit pan” before you move on to the next. I’ve gone through so many products like moisturizers, makeup products, and cleaning supplies without having to buy more once I run out because I already had the backups from overconsuming.
Ashley Harris, Paid Social Specialist
Social Trend I Love: Brands Jumping on the Meme Wagon - Example
Why: I love when brands capitalize on memes and curate them in really creative ways. The meme of Beyonce after she won Country Album of the Year at the Grammys has been a big one as well as Kendrick Lamar mischievously grinning and walking around the stage in a circle at the Super Bowl. United Airlines jumped on the Kendrick opportunity almost immediately during the Super Bowl tweeting, “my bag watching me follow it around the carousel.” It definitely made me giggle and found out that it gained over 10M views. I love to see how brands uniquely take advantage of trending moments!