TikTok is emerging as the center of social commerce, and for brands, it’s no longer a network you can ignore. As one of the fastest growing social media platforms, with new features for consumers and brands happening often, if your brand isn’t already activating on TikTok, you’re behind.
Whether you’re already activating on the platform or just beginning to, it’s always nice to have a pulse on who else is doing it well. Code3 Social Strategists love a good scroll through TikTok, and we’re sharing some of our favorites. Scroll on down for seven brands killing it on TikTok - and why we love their approach.
Brand: Loewe
Why They are Crushing it on TikTok: Luxury fashion brand Loewe has caught our eye by reposting and posting creator content that is very native and eye-catching. It’s often hilarious, and not super polished or editorial, which sets them apart from other luxury brands. And it seems to be paying off with their audience - we spot tons of super positive comments and engagement!
Examples:
Brand: Duolingo
Why They are Crushing it on TikTok: Mobile and web app Duolingo has mastered the art of leveraging sounds and pop culture references to relate with their audience and boost the algorithm. They make funny, silly content that makes users pause and do a double-take, leading to incredible engagement.
Examples:
- https://www.tiktok.com/t/ZPRocqXAh/
- https://www.tiktok.com/t/ZPRoccWHJ/
- https://www.tiktok.com/t/ZPRocKVgP/
- https://www.tiktok.com/t/ZPRocvpL7/
Brand: ELF Cosmetics
Why They are Crushing it on TikTok: ELF’s content has solidly aligned them with a targeted audience of Gen Z and Millennials, through a strategy of capitalizing on popular and viral TikTok trends. Additionally, they often collaborate with influencers, allowing them to reach targeted audiences through voices users already know, love, and trust. Influencers can create authentic and relatable content that showcases ELF products in real-life scenarios, making them more appealing to viewers.
Examples:
- https://www.tiktok.com/@elfyeah/photo/7400799551243783454
- https://www.tiktok.com/@elfyeah/video/7396717241099668779
- https://www.tiktok.com/@elfyeah/video/7385583429368253727
Brand: Marc Jacobs
Why They are Crushing it on TikTok: Inclusive content is what sets luxury brand Marc Jacobs apart on TikTok. The brand utilizes trending influencers, content creations and even the creative Director and Founder Marc Jacobs himself as content. They blur the line between luxury and street wear with informal interviews, raw humorous content and behind the scenes, which are exactly the type of content that the TikTok audience wants.
Examples:
- https://www.tiktok.com/@marcjacobs/video/7394478685182496042
- https://www.tiktok.com/@staygroundead/video/7379712708125412650
- https://www.tiktok.com/@marcjacobs/video/7368184334081133866
Brand: The North Face
Why They are Crushing it on TikTok: It’s not winter without a North Face jacket, and the outdoor performance clothing and gear brand knows it! They’re tapping into current trends and seasonal events to reach their audience, such as capitalizing on the back-to-school shopping rush, effectively promoting their backpacks and apparel by aligning their content to the needs and interests of their audience. Their creative approach combines stylish videos with trending sounds, highlighting the functionality and fashion appeal of their products.
Examples:
- https://www.tiktok.com/@thenorthface/video/7390074006918974750
- https://www.tiktok.com/@thenorthface/video/7394542928783346974
- https://www.tiktok.com/@thenorthface/video/7397138519992405278
- https://www.tiktok.com/@thenorthface/video/7396022692870180138
Brand: Rothys
Why They are Crushing it on TikTok: Shoe brand Rothys leverages TikTok to promote their lifestyle fashion and showcase the different colors and styles of their products. They pay close attention to where trends and their products intersect and invest heavily there. For example, they were one of the first brands to leverage the balletcore trend to promote their square mary jane flats through unique content, creators and promotion of offers - with a result of multiple sell outs of the product.
Brand: Haagen-Dazs
Why They are Crushing it on TikTok: Quick, before the ice cream melts! Speed is what makes Haagen-Dazs stand out: they’re really quick to turn around on trends and popular audios that are unique to the TikTok culture. Additionally, their paid content walks the fine line of being beautifully produced and aesthetically pleasing, but still having a native UGC look and feel, which is difficult to balance!