The political signs lining the streets of neighborhoods and political ads have begun, which can only mean the 2024 United States Presidential Election is in full swing. There has been no shortage of twists and turns, plus, this is the first Presidential election with AI tools that can produce fake images and videos, which has the potential to increase misinformation and deceptive content on social platforms from both organic and ads.
So how do brands who are advertising fall into the mix of all of this? Carefully, to start with, with a healthy dose of awareness. That begins with being aware of procedures social platforms have put in place to further brand protection and considering media adjustments to balance brand safety and performance on your most heavily invested channels. Sound like a lot to consider? It is, but Code3 is here to help. Download or view our Guide to Brand Advertising During the 2024 Presidential Election below to be fully prepared.
