The Action
An AR Filter to Inspire Engagement
The winner was a game where the user has to “sip” a full glass of Tractor to become 100% refreshed. Once the filter was complete, we reached out to Tractor employees, Tractor pouring partners, and existing high engagers, encouraging each team to share demo videos on their own social channels for further engagement and reach. Additionally, we created a launch reel which was shared organically, plus rotated into our paid Always-On campaign to test against upper funnel KPI’s to build brand awareness.
