Strong Creative to Launch a New Brand During Uncertain Times

The Challenge

Shifting Consumer Mindsets

Consumer mindset was quickly changing, times were uncertain and everyone was at home. Launching a brand at this time was a feat and required a nimble, strong strategy that spoke to their target audience.

The Action

Bringing Positioning to Life

Code3 jumped into action, and conducted a landscape analysis, competitive analysis, audience analysis via social listening and content audit. The discovery phase uncovered a deep desire for the brand’s target audience to escape, coupled with relief and security that was felt at home. We brought the positioning to life, creating a compelling hero video and delivering at scale to ultimately launch a multi-platform creative campaign across Meta and YouTube.

Services Performed

BRAND STRATEGY