The Action
The product is very appetizing, and the brand already had a very prominent social media presence with strong Social creative. We harnessed Spaceback, a technology that utilizes a brand’s social media posts to create ads, as a way to scale the already existing social media creative to drive traffic to PDPs. This combined the best of both worlds because we were able to feature the outstanding creative that lives on socials, while also increasing our sales on Amazon without incurring additional production costs. Additionally, Spaceback’s creative solution allowed us to test which type and style of creative resonates most with consumers, influencing all future strategy. Additionally, this allowed for consistency throughout their online presence.
Our testing focus was only on Upper Funnel Tactics to drive improved results while also solving the brand’s issue of lack of eye-catching creatives. Additionally, we were able to use Spaceback’s creative options of lifestyle, GIF or product-focused to test which creative resonated most with shoppers.
