The Strategy

A Winning Campaign Strategy

Code3 worked through a Discovery phase to uncover a campaign that resonates with their audience, aiming to show consumers how the product is the key to unlocking anti-aging, both scientifically (unlocking the lab door) and emotionally (unlocking generational wisdom).

The Action

Bringing it all to Life

From start to finish, Code3 took charge, handling:

  • Concept development and alignment
  • Script development & shot list creation
  • Location, casting, wardrobe & props sourcing
  • Producing, directing & shooting content
  • Asset creation and promotion

Over the course of three days and across five separate set-ups, Code3 shot a library of net-new video and still content for four unique R+F regimens and the newest addition to their suite of products. Throughout the shoot, we focused on capturing content that will live on various channels — for both paid and organic, and across, social, site, and OTT.


Hours of video footage captured


Still content images captured

The Win

The final result? Great skin, of course – and a library of content for paid social, long-form and short content for organic social.

Related Resources

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