Reaching New Audiences Through Audio Advertising

The Challenge

Addressing a Long Purchase Path

The client was looking to drive brand awareness and push online sales by utilizing audio to reach net new audiences, but needed to focus on an audience with a higher household income. One additional unique challenge with this brand is that art has a much longer purchase cycle than other products.

The Action

A Focused Audience Approach

Considering it was the brands first time running on audio, we opted for shows that reached C-Suite and Business Decision leaders for higher HHI (BBC), as well as utilizing the power of host read advertising, with the host of American Scandal and Even the Rich going through the purchase process with the help of a brand art advisor.

Services Performed

digital audio