The Challenge

Creative Diversification with Limited Resources

The visual aspect of buying art online is critical, and the client tasked Code3 to showcase their wide variety of art. With limited creative resources, Code3 was challenged with finding innovative methods for creative diversification within Meta.

The Action

Creative Solutions to Showcase a Variety of Art

Faced with the challenge of limited creative options, Code3 went beyond focusing on conventional static images and videos, devising creative solutions to capture consumer interest as well as showcase the clients art variety. Knowing that the client’s primary KPI was ROAS, as they’re selling higher priced art pieces, Code3 strategically introduced shoppable collection ad units within their conversion campaigns. This not only diversified their creative approach but also allowed us to showcase a variety of art pieces to be served to users demonstrating higher intent dynamically on Meta platforms.

Services Performed

PAID SOCIAL

 

56%

ROAS increase

96%

increase in purchases

The Win

Not only were collection ads able to more vividly showcase the art collection, when comparing them to non-collection ads, shoppers were more likely to make a purchase.

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