The Action
Executing a Global, Cross-Channel Campaign
Code3 handled concepting, planning and execution of the campaign, and began the discovery phase by gaining an understanding of the space, looking at competitors and assessing the target audience to help inform the campaign direction. Code3 developed creative concepts and visual ways-in to communicate Kroll’s key differentiators and to set them apart in the space.
Once aligned on a concept, Code3 dove into production planning, including script development, wardrobe sourcing, props sourcing, casting, and shot list development. The production had two sets working simultaneously: one for the live action commercial shoot and another for photography + stills utilizing background actors and real Kroll employees.
Code3 Creative Strategists and Designers leveraged the footage from the shoot and pre-shoot assets to create 200+ asset iterations to scale across: Meta, LinkedIn, Youtube, Google Ads/Programmatic Banners & OLV, CTV, Broadcast TV (Bloomberg and CNBC), DOOH (London and Luxembourg airport terminals) and the Kroll website (net-new landing page designs).
Additionally, Code3 optimized creative elements for regions outside of the US, including the UK, Spain, Hong Kong and Singapore, translating messaging, tailoring the talent and more.
Once the campaign went live, Code3 Creative and Connections teams closely monitored results on a bi-weekly and per campaign basis, proactively providing creative recommendations on how to drive performance.
