The Challenge

Organic and Paid Media Collaboration

By expanding their program from media only to include SEO services, Code3 SEO and Media teams were able to work together to adjust strategies to expedite increased visibility on highly relevant keywords and drive more sales for the brand.

The Action

Cross-Team Keyword Alignment

Code3 SEO Strategists leveraged technology to pull keywords from the client’s and competitors’ ASINs to gather an encompassing view of the organic and sponsored SERP landscape. The team identified opportunities in Sponsored Ads Campaigns, Front end Copy (titles, bullets, descriptions) & Backend Keywords (250 characters of keywords that do not exist on Amazon’s website itself), organizing keywords into buckets based on what type of impact they could make. After determining which keywords should be leveraged, we implemented each in order to have an integrated, unified keyword targeting plan across organic and paid efforts.

Services Performed







average more keywords ranking post-optimization


average more keywords on page 1 ranking


keyword/keyword phrases grew more than 50%

The Win

Coders measured 9 ASINs across 3 different advertising focused product categories that had advertising dollars allocated to and optimized frontend and backend keywords implemented.

Related Resources

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