The Action
An Integrated Approach to Kickstart the Flywheel
Code3 Commerce Strategists worked together across Amazon Search, SEO and PDP to implement a strategy to kickstart the Amazon flywheel, increase brand awareness and grow sales. Within six months of the partnership, SEO and PDP Strategists optimized the entire catalog, including variations, backend keywords and attributes, refreshed copy focusing on keyword placement and searchability, optimized product image galleries, A+ pages and brand store, all of which set the foundation of each ASIN and boosted organic visibility. In tandem, Search Strategists focused efforts towards large volume nonbrand keywords with high relevance to the advertised product(s). Layered brand ASIN targeting continued to introduce new products to repeat customers, and various targeting tactics were implemented to remain relevant in the category.
Additionally, our Creative team executed two on-site photoshoots to provide updated lifestyle and product imagery to use in Amazon optimizations.
