The Action

Setting Property Teams up for Success with Playbooks

Code3 Strategists developed thorough and actionable playbooks. Each was 50+ slides and tailored to each property’s specific needs, channels and goals. Additionally, we executed two Maker’s Shoots where 2x Coders captured video + static content around a designated property, capturing interviews with guests and employees and resulting in a library of hundreds of pieces of footage to be used by the brand in perpetuity. After the shoot, Code3 developed 30 assets against concepts that aligned with the Playbook strategy, presented to the brand for approval. These assets included Reels, Stories, and Carousels, resized for social platforms and placements as needed.


Organic social strategy playbooks created


Slides, tailored to specific needs and channels


Assets created including Reels, Carousels, Stories


Maker's Shoots to create unique content

The Win

Code3’s thorough and actionable playbooks armed Delaware North’s on-site property management teams with everything they needed to hit the ground running on social.

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