Traditional Instagram Stories sponsored ad units were top performers for Chipotle. At CODE3, that’s just an invitation to do better.
Everyone likes to offer their opinions, especially when it comes to food. The new IG Stories polling ad units gave us a terrific opportunity. We know guac is the most popular menu item, and their millennial customers are passionate about it. So we made it the focus of our creative, and our poll: “Guac on top, or on the side?”
Increase in RoAS vs campaign average
Higher CTR vs campaign average
Total poll votes