The Win
The strong omnichannel media plan with a 50% increase in investment YoY resulted in increases across the board.
The Challenge
A Strategy Revamp: From Defense to Domination
With ad spend and products across three different highly competitive categories and a previous strategy largely favoring defensive tactics, eos was struggling to maintain share as competition with products across just one category were beating them out with larger spend.
The Action
Accelerating Growth Through the Entire Funnel
The eos brand and performance teams partnered with Code3 with a goal of revamping their strategy and deploying a full-funnel campaign focused on driving traffic to engaged and relevant audiences through every phase of their shopping journey. By leveraging measurable upper funnel programmatic tactics, efficiently moving customers down the funnel and ultimately driving conversion, the omni-channel campaign resulted in strong growth for the eos brand.
Eager for Results Like These?
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