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No two retailers are the same, and neither are their shoppers. A strategy that wins on Amazon won’t automatically win at Walmart or Target, because the consumer behaviours, the algorithms, and the competitive landscapes are all different.

Code3 builds retailer-specific strategies from the ground up, tailored to the unique audiences and dynamics of each platform. By combining deep retailer expertise with rich consumer intelligence, we enable true 1:1 marketing at scale, reaching the right shopper, on the right platform, with a message that speaks directly to them. Because in today’s retail media environment, personalization isn’t a nice to have. It’s the difference between winning and being overlooked.

To bring these strategies to life at scale, Code3 leverages Skai to operationalize execution through a powerful combination of automation and human oversight. On the automation side, tools like AI dayparting dynamically shift spend toward the highest-performing dayparts, improving efficiency without manual intervention. Automated actions like keyword harvesting continuously surface and promote top-performing search terms while eliminating low-value traffic. And custom AMC targets allow us to build audience strategies grounded in first-party signal.

But automation alone isn’t the answer. Our team layers in strategic oversight at every level, guiding bidding decisions, prioritizing ASINs, and aligning optimizations to broader business goals. The result is a tech and human approach that moves faster, optimizes smarter, and drives stronger revenue and ROAS growth across every retailer we manage.

Our team is continuously in the platform, making real-time updates aligned to the strategies we have built together with our brands. Technology surfaces the signals, and our people act on them, adjusting bids, reallocating budgets, and refining targeting as market conditions evolve. The result is a living strategy that stays in lockstep with your business goals and keeps your brand competing at full strength every single day.

Full funnel measurement changes our questions from ‘did they buy?’ to ‘what worked to win them?’ It connects awareness to consideration to conversion, giving a true picture of which strategies are driving sustainable growth versus which are simply buying short-term volume.

At Code3, we build measurement frameworks that go beyond the click, tracking how customers engage across the funnel, whether they return, and what their long-term value looks like. Because the brands that win aren’t just optimizing for today’s sale. They’re building the relationships that drive tomorrow’s revenue.

Knowing your ROAS isn’t enough anymore. Last-click metrics like ROAS and CPC tell you what happened at the bottom of the funnel, but they don’t tell you whether it actually worked. A strong ROAS might look like a win on paper, but if those customers don’t come back, you’re not building a brand. You’re just paying for transactions.