Resources

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CASE STUDIES

Success with Snapchat Collection Ads

+179%

ROAS vs. Traditional Snap Ads

-68%

Cost Per Purchase vs. Traditional Snap Ads

+1.45%

Swipe Up Rate

Objective

This case study features a Code3 client, a multi-national retailer of personal care and beauty products. The goal of this campaign was to drive revenue during a highly competitive advertising period while keeping the brand top-of-mind for holiday gifting.

Strategy

To enhance the brand’s DR-focused campaign, Code3 used Snapchat’s newly released Collection Ads. Our team chose this approach to increase conversions and break through the other holiday messaging in standard Snap Ads. Collection Ads were tested in conjunction with Snap Ads to gauge effectiveness. Code3 used the client's exclusive holiday products as the four product cards in the Collection Unit and holiday branding video as the main content for Snap Ads. Both ad types tested to the same audiences, with targeting including CRM, Pixel-based audiences, Lifestyle, and DLX Shoppers.

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