The Sill came to Code3 with a clear growth objective: spend more on Meta, drive more revenue, and maintain ROAS targets, all while validating Meta’s role as a meaningful revenue driver within their broader marketing mix.
However, scaling spend without losing efficiency requires more than simply increasing budget. Like many ecommerce brands, The Sill needed a strategy that could:
To support efficient growth, Code3 implemented a full-funnel Meta campaign strategy designed to scale direct-response performance while improving audience precision. The approach was grounded in Meta’s best practices and strengthened through targeted retargeting innovations.
Code3 rebuilt The Sill’s retargeting structure to better align with how users move through the funnel. Instead of a one-size-fits-all retargeting model, audiences were segmented by funnel stage and behavior. Each segment was treated as its own performance lever, allowing Code3 to adjust creative, messaging, and optimization based on intent level and purchase likelihood.
Additionally, to support personalization at scale, Code3 developed tailored dynamic creative for each segment using Meta Catalog Manager, ensuring the product experience remained relevant and conversion-driven.
To further strengthen performance, Code3 incorporated first-party audience inputs using the Meta x Klaviyo integration, enabling real-time audience updates and more accurate retargeting based on user behavior.
With the foundation in place, Code3 increased Meta investment while staying anchored to platform-specific ROAS goals. This was executed through:
Using Google Analytics (GA4) last-click attribution as The Sill’s reporting source of truth, the new approach delivered strong YoY gains, proving Meta’s ability to scale efficiently while driving meaningful revenue growth.
By combining a scalable full-funnel framework with precision retargeting and first-party audience activation, Code3 helped The Sill grow investment confidently, improve efficiency, and validate Meta as a high-impact revenue driver.
Speak with a Coder today about how we can help elevate your strategies.