Dior’s existing Meta structure was built to support different business priorities, but over time that complexity began working against performance.
Conversion, engagement and behavioral signals were spread across competing campaigns. Audience overlap was creating internal auction competition, while multiple campaigns optimizing toward similar objectives made it harder for Meta to learn efficiently.
For the critical holiday season, Dior needed a structure that could move faster, allocate budget more effectively and scale – without increasing media investment.
Code3 partnered with Dior to rebuild the Meta campaign architecture around one principle: stronger signal density enables stronger performance.
Across the funnel, the team reduced the number of traditional campaign environments by 80%.
Campaign consolidation gave Meta richer pools of data to learn from while reducing audience overlap and unnecessary delivery constraints. At the conversion stage, Meta could dynamically allocate budget and prioritize the audiences, products, creative and placements most likely to drive sales.
The simplified architecture was paired with creative diversification across video, static, carousel, Feed, Stories and Reels, giving Meta more options to match the right product and creative experience to each consumer during the holiday gifting season.
Simpler didn’t mean less sophisticated. By reducing fragmentation and giving Meta stronger signals, Dior improved performance across awareness, consideration and conversion without increasing investment.
More importantly, the approach didn’t end with holiday. The signal-first framework became the new foundation for Dior’s Meta strategy, creating a simpler, more scalable model for future campaigns.
Speak with a Coder today about how we can help elevate your strategies.