Resources

blog image
CASE STUDIES

Facebook In-Stream Video: Chameleon Cold-Brew

This case study was originally published via Facebook. Code3 is proud to be one of several contributing agencies in partnership with Chameleon Cold-Brew.

+20 pts

lift in unaided brand awareness (with product-focused creative)

+29 pts

lift in ad recall (with product-focused creative)

+26 pts

lift in ad recall among people aged 18–24 (with sustainability messaging)

+16 pts

lift in unaided brand awareness among people aged 18–24 (with sustainability messaging)

Objective

Chameleon Cold-Brew's goal was to promote its organic coffee products, its overall commitment to sustainability, and boost brand awareness. In partnership with several agencies, including Code3, the client ran Facebook in-stream video ads to reach its goals. With the help of Code3, Chameleon Cold-Brew tapped into the power of Facebook's video ads to capture attention and engage with its audience. In addition, the teams were empowered to make informed decisions thanks to Facebook's measurement and insights tools.

Strategy

Chameleon Cold-Brew pivoted from long-form video ads and re-launched them as 2, 15-second Facebook video ads. They were designed for mobile and were part of a 2-cell test. First cell - a product-focused video that featured bottles of Chameleon Cold-Brew Coffee Concentrate in a variety of flavors. Second cell - slow-motion shots of coffee brands being hand-picked for Chameleon Cold-Brew's organic and sustainable products. Ultimately, ads were served to US adults aged 18–55 with interests in coffee, music festivals, healthy lifestyles, and exercise.

hero image

Sign Up For Our Weekly Newsletter