The Action
Working with a Variety of Influencers
To achieve these goals, Code3 engaged a mix of micro-influencers and mid-tier influencers on Instagram. We researched and selected influencers based on their relevance to the brand’s target audiences, previous organic engagement with the supplement brand, and their ability to create engaging product-forward UGC-style content.
Once an influencer pool was selected, Code3 engaged with them, handling all outreach, contracts and negotiations. Each influencer was provided a brief with guidelines and asks for their posts, and during a 6-month-period, they collaborated with the brand to create a variety of content, including IG Reels, IG Stories, and Carousel posts. This content amplified the brand quality to related audience segments, increasing brand awareness and interest in the omega-3 category.
Additionally, the brand also partnered with two campaign-specific influencers across Instagram and TikTok to create custom content during key seasonal campaign pushes. This helped reach a wider audience during key supplement-shopping seasons, which directly drove new-shopper sales as confirmed by UTM link data.
