Update 4/4/25: President Trump announced he planned to sign an executive order for another 75-day extension, delaying the enforcement of the law that bans TikTok. Without a confirmed buyer (yet), brands should continue to follow the below recommended next steps.
TikTok’s dance with uncertainty isn't over yet. As the clock ticks down on its latest 75-day extension, which officially ends tomorrow, April 5th, the platform's future in the U.S. hangs precariously. TikTok and it's owner, ByteDance, are caught between high-stakes bids from giants like Amazon and the looming shadow of regulatory action. The chatter is endless, but actionable insights are scarce.
Will brands be able to keep their momentum on TikTok, or is it time for a strategic pivot? We've unpacked what marketers need to know right now, complete with proactive steps to navigate the turbulence and ensure your brand stays ahead, no matter how the TikTok saga unfolds. Download our latest POV and guide for more!
