Cost Per Action than Benchmark
The entire customer journey changed for Anheuser-Busch, Incorporated in 2020 when bars and restaurants closed and events were put on hold. ABi needed to pivot overnight and lead customers through an entirely new funnel. As their strategic partner, Code3 helped drive consideration and sales of the AB portfolio of brands.
To accomplish this, Code3 completely shifted ABi's media strategy. Our team focused on using a full-funnel approach and dynamic ads. Code3 also introduced Facebook collaborative ads to showcase the entire portfolio of ABi products. Our teams leveraged this ad type to drive and track sales on Drizly. Throughout the campaign, Code3 adjusted spend daily and tested various creative assets.