TikTok has become a staple for brands. With more than 1 billion monthly users, the platform has been a gold mine. And, with campaigns starting at $50 per day, it’s accessible for most. Here we share more about recent updates to TikTok advertising.
Most advertisers have seen some impact of Apple's iOS 14 update. On TikTok, Apple will display a prompt for users to choose which ad experience is best for them.
In response, TikTok is sharing three actionable steps for brands and advertisers.
Following the above steps will allow brands a new structure to gauge installs and post-install events. And, sending all data to TikTok will make it easier to improve performance.
If you’ve ventured over to TikTok’s ‘For You’ page, you’ve seen first-hand how well the app understands its users. Naturally, TikTok is applying this knowledge to its advertising algorithm. Over the last several months, brands have noticed their campaigns leveling up. This is in part due to increased insight into user activity and engagement. Of course, the thought of more personalized ads raises alarm amid iOS14. However, TikTok ensures its commitment to privacy.
‘Top Ads’ is a new advertising tool available to TikTok users. It includes a robust search function with a variety of filters like date ranges and performance indicators. We have begun testing how it can be best leveraged for our clients, especially in terms of competitive analysis.
Brands can drive meaningful sales on TikTok as the platform has enhanced eCommerce functions that improve the shopping experience. And the app's retargeting capabilities help brands identify purchase intent. Here's a breakdown of the ad types that work best.
Here are some actionable recommendations for advertisers.
At Code3, we support brands of all sizes on any channel. Reach out to discover how we can drive sales on TikTok and other popular channels for your brand.