Overhauling Paid Social Strategy to reach High Quality Consumers

The Challenge

Rebrand Requires New Strategy

With a fresh rebrand recently completed, our luxury DTC retail client was looking for a comprehensive social media strategy that would drive efficiency and scale on all their goals: Drive rebrand awareness, acquire new-to-brand sales, and implement a more strategic retention strategy.

The Action

Overhauling Strategy to Meet Goals

Code3 completely overhauled the brands paid social strategy, including updating their prospecting and retargeting campaigns. With this new approach, we were able to better utilize their budget and audiences. For prospecting we successfully drove conversions from high quality new customers, and for retargeting we consolidated for more efficient conversions to make better use of their data.

Services Performed

PAID SOCIAL