Keep Up
01.12.21
2021 predictions: social, eCommerce, video, and more
Industry executives share their 2021 predictions across social, eCommerce, video, and more as we draw a line under what has been an 'eventful' year
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C3-POV
01.04.21
A Look Back at “Q5” to Get Ahead in Q1
Q5 is the space between the end of December and before the New Year that can illuminate trends that enable marketers to get ahead in Q1. Dig in to see what happened in 2020 and what it may mean for 2021.
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C3-POV
12.18.20
Best Podcasts of 2020
While 2020 didn’t have much to offer, we did get some good content this year! Here is Code3’s list of best podcasts in 2020.
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C3-POV
12.17.20
Let’s Talk About Values
This year, we rebranded and relaunched as Code3. With our new identity comes new values. They’re the gold standard that drive our process, and we’re thrilled to share them with you.
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Go Deep
12.11.20
Top Trends for the First Half of 2021
It seems like everyone's buzzwords this year were “the new normal”, “unprecedented times”,
and “we’re in this together”! While those phrases may be true, I think it’s safe to say that
we’re all ready for the old normal - which we will hopefully get closer to in 2021.
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Go Deep
11.06.20
Signals: What They Are, Where They’re Going, How We’re Using Them
Signals, an important tool for tracking behavior on websites, is changing and
the progression of capabilities can be attributed in part to technology developments
and in part to privacy regulations.
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Keep Up
11.05.20
ExchangeWire, EU Prepares New Big Tech Legislation; WPP Merges The Glitch with VMLY&R
In today’s ExchangeWire news digest: the EU Commission prepares to present new legislation that will
impose tighter regulation on Big Tech; WPP merges India-based agency The Glitch with VMLY&R; and
SocialCode rebrands as Code3.
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Keep Up
10.23.20
SocialCode Announces Rebranding, Changes Name to Code3
Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
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C3-POV
10.07.20
How to Navigate Advertising During the 2020 Election
2020 has been an unprecedented year for a variety of reasons, and the upcoming election is
no exception. We believe the ability to remain agile as we finish out the year is incredibly
important.
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C3-POV
09.30.20
Driving and Measuring Media Impact this Holiday Season
With the holidays quickly approaching and Q4 planning in full swing, it is critical to keep
measurement top of mind. This month, we’re spotlighting key measurement opportunities for Holiday
2020 and important details to begin discussing with your account manager today.
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C3-POV
09.04.20
Conversations with CodeAudio: LGBTQIA+ Voices in Advertising
This week, CodeAudio partnered with SocialCode’s D&I team to feature members from the
LGBTQ+ community from Facebook and SocialCode.
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Go Deep
08.28.20
The Apple IOS 14 Update: What Marketers Need to Know
In the latest chapter of a longstanding battle between Facebook and Apple, CEO of Apple Tim Cook
is doubling down on user privacy and the notion that their “customers are not their product”.
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C3-POV
08.26.20
Assessing the Impact of IDFA Deprecation
With the release of iOS 14 expected mid-Sept, Apple will require all app developers self-report on
their privacy practices.
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C3-POV
08.25.20
Podcast Advertising with a Purpose
Wonder Media Network highlights under-represented voices and showcases a variety of podcasts,
specifically in the categories of politics, business, and culture. Where can brands fit in and
how can they align their values within these podcasts?
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C3-POV
08.21.20
Google Turns Up their Audio Advertising Opportunities
Google recently announced new audio capabilities that provide marketers more options for ad
placements to reach a growing audience for audio streaming content.
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C3-POV
08.20.20
Q2 Earnings Wrap-Up: Big Box Retailers and Emerging Marketplaces
2020 has been the year of the pivot. In the face of a global pandemic, all stakeholders with
seats at the table of marketing (brands, platforms, publishers and most importantly, consumers)
have had to drastically change their priorities and behaviors to adapt to our latest reality.
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C3-POV
08.13.20
Creative Spotlight: Tractor Beverage Co.
We’re thrilled to show off some of our latest work with our new client - Tractor Beverage Company.
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C3-POV
07.31.20
D&I Dialogues: Continuing the Conversation
From Breonna Taylor to George Floyd to Ahmaud Arbery to Elijah McClain and the countless additional
victims of police brutality, the Black Lives Matter movement has re-entered the spotlight and become
the main topic of conversation.
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C3-POV
07.31.20
Boycott or Not, Facebook Remains an Effective Platform for Driving Performance
As discussed in our last POV, a handful of brands decided to take part in the “Stop Hate For
Profit Campaign” - a boycott against advertising on Facebook through the month of July called
for by a number of civil right activist groups.
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C3-POV
07.28.20
Assessing the Impact of Facebook’s ‘Limited Data Use’ Feature
Following the enforcement of CCPA that began on July 1, Facebook has rolled out a new feature
called Limited Data Use (LDU) that clarifies the role they wish to play in this new regulatory
environment.
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Go Deep
07.16.20
What's Next for Podcasts in 2020? [Infographic]
With record breaking numbers in January and February, 2020 was off to a promising start for podcasts.
COVID-19 temporarialy stalled growth, whith people adjusting their routines.
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Keep Up
07.13.20
Turn Insight Into Action - Target Customers Who Will Grow Your Business [Podcast]
My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode.
They are a full-service marketing partner that combines media, data-management, creative, and
marketplace strategies to help brands grow revenue and be more profitable.
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Keep Up
07.13.20
Consumers Are Open To New Brands: What This Means For The Consumer Landscape And Marketers
Over the last three months, the consumer landscape has changed dramatically as people have taken up
new ways to learn, work, entertain themselves, procure essentials and non-essentials, connect with
others, and increase wellness while at home.
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Keep Up
07.02.20
NCDHHS launches COVID-19 social media campaign to reach historically marginalized populations
The North Carolina Department of Health and Human Services (NCDHHS) is launching a new social media marketing
campaign as part of a larger public outreach campaign designed to reach historically marginalized populations
disproportionately affected by COVID-19.
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Keep Up
06.18.20
2020 Effie Awards Announcement
This past week, SocialCode’s CodeCreative and Media teams were honored to be recognized with an Effie Award
for Chipotle’s ‘The Difference is Real’ Campaign. Congratulations to all of the agencies and partners that
worked on the campaign!
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Go Deep
04.17.20
Unpacking the COVID-19 Podcast Landscape [Infographic]
Podcast listening year-to-date has increased significantly, with global unique listeners and downloads
up 20 to 30%. But in the wake of the COVID-19 crisis, daily routines have changed drastically, with
non-essential workers ditching their typical morning comnute.
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Keep Up
04.03.20
SocialCode Name Drew Mehta Vice President, Performance And Analytics
SocialCode, the leader in digital media marketing solutions, today announced the appointment
of Drew Mehta as Vice President, Performance and Analytics.
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Keep Up
02.13.20
Digiday Future Leader Awards, 2020 Finalist
Sam Isaac, Director of Strategy for our Audience Intelligence Platform at SocialCode, was short
listed for Digiday’s Future Leader Awards in the Technology Provider categories.
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Keep Up
05.17.19
Stevie Awards - Tech Innovator of the Year
SocialCode Co-Founder and GM of Audience Intelligence Platform (AIP), Cary Lawrence, was named the
winner of a Bronze Stevie® Award in the Tech Innovator of the Year category in The 17th Annual
American Business Awards® this month.
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