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See the world of digital marketing from a higher vantage point with insights, issues, and information from Code3.

C3-POV: Observations, provocations, and connections from Code3

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KEEP UP: Dispatches from the front lines of digital marketing

2021 predictions: social, eCommerce, video, and more
Industry executives share their 2021 predictions across social, eCommerce, video, and more as we draw a line under what has been an 'eventful' year
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A Look Back at “Q5” to Get Ahead in Q1
Q5 is the space between the end of December and before the New Year that can illuminate trends that enable marketers to get ahead in Q1. Dig in to see what happened in 2020 and what it may mean for 2021.
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Best Podcasts of 2020
While 2020 didn’t have much to offer, we did get some good content this year! Here is Code3’s list of best podcasts in 2020.
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Let’s Talk About Values
This year, we rebranded and relaunched as Code3. With our new identity comes new values. They’re the gold standard that drive our process, and we’re thrilled to share them with you.
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Top Trends for the First Half of 2021
It seems like everyone's buzzwords this year were “the new normal”, “unprecedented times”, and “we’re in this together”! While those phrases may be true, I think it’s safe to say that we’re all ready for the old normal - which we will hopefully get closer to in 2021.
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Signals: What They Are, Where They’re Going, How We’re Using Them
Signals, an important tool for tracking behavior on websites, is changing and the progression of capabilities can be attributed in part to technology developments and in part to privacy regulations.
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ExchangeWire, EU Prepares New Big Tech Legislation; WPP Merges The Glitch with VMLY&R
In today’s ExchangeWire news digest: the EU Commission prepares to present new legislation that will impose tighter regulation on Big Tech; WPP merges India-based agency The Glitch with VMLY&R; and SocialCode rebrands as Code3.
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Our Gift To You: 5 Must-Know Trends this Holiday Season
We're unwrapping the 2020 holiday season for today's marketers.
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SocialCode Announces Rebranding, Changes Name to Code3
Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
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How to Navigate Advertising During the 2020 Election
2020 has been an unprecedented year for a variety of reasons, and the upcoming election is no exception. We believe the ability to remain agile as we finish out the year is incredibly important.
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Driving and Measuring Media Impact this Holiday Season
With the holidays quickly approaching and Q4 planning in full swing, it is critical to keep measurement top of mind. This month, we’re spotlighting key measurement opportunities for Holiday 2020 and important details to begin discussing with your account manager today.
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Conversations with CodeAudio: LGBTQIA+ Voices in Advertising
This week, CodeAudio partnered with SocialCode’s D&I team to feature members from the LGBTQ+ community from Facebook and SocialCode.
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The Apple IOS 14 Update: What Marketers Need to Know
In the latest chapter of a longstanding battle between Facebook and Apple, CEO of Apple Tim Cook is doubling down on user privacy and the notion that their “customers are not their product”.
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Assessing the Impact of IDFA Deprecation
With the release of iOS 14 expected mid-Sept, Apple will require all app developers self-report on their privacy practices.
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Podcast Advertising with a Purpose
Wonder Media Network highlights under-represented voices and showcases a variety of podcasts, specifically in the categories of politics, business, and culture. Where can brands fit in and how can they align their values within these podcasts?
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Google Turns Up their Audio Advertising Opportunities
Google recently announced new audio capabilities that provide marketers more options for ad placements to reach a growing audience for audio streaming content.
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Q2 Earnings Wrap-Up: Big Box Retailers and Emerging Marketplaces
2020 has been the year of the pivot. In the face of a global pandemic, all stakeholders with seats at the table of marketing (brands, platforms, publishers and most importantly, consumers) have had to drastically change their priorities and behaviors to adapt to our latest reality.
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Creative Spotlight: Tractor Beverage Co.
We’re thrilled to show off some of our latest work with our new client - Tractor Beverage Company.
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D&I Dialogues: Continuing the Conversation
From Breonna Taylor to George Floyd to Ahmaud Arbery to Elijah McClain and the countless additional victims of police brutality, the Black Lives Matter movement has re-entered the spotlight and become the main topic of conversation.
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Boycott or Not, Facebook Remains an Effective Platform for Driving Performance
As discussed in our last POV, a handful of brands decided to take part in the “Stop Hate For Profit Campaign” - a boycott against advertising on Facebook through the month of July called for by a number of civil right activist groups.
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Assessing the Impact of Facebook’s ‘Limited Data Use’ Feature
Following the enforcement of CCPA that began on July 1, Facebook has rolled out a new feature called Limited Data Use (LDU) that clarifies the role they wish to play in this new regulatory environment.
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What's Next for Podcasts in 2020? [Infographic]
With record breaking numbers in January and February, 2020 was off to a promising start for podcasts. COVID-19 temporarialy stalled growth, whith people adjusting their routines.
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Turn Insight Into Action - Target Customers Who Will Grow Your Business [Podcast]
My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable.
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Consumers Are Open To New Brands: What This Means For The Consumer Landscape And Marketers
Over the last three months, the consumer landscape has changed dramatically as people have taken up new ways to learn, work, entertain themselves, procure essentials and non-essentials, connect with others, and increase wellness while at home.
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NCDHHS launches COVID-19 social media campaign to reach historically marginalized populations
The North Carolina Department of Health and Human Services (NCDHHS) is launching a new social media marketing campaign as part of a larger public outreach campaign designed to reach historically marginalized populations disproportionately affected by COVID-19.
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Companies Continue to Cut Facebook Ad Spend to Protest Hate [Video]
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2020 Effie Awards Announcement
This past week, SocialCode’s CodeCreative and Media teams were honored to be recognized with an Effie Award for Chipotle’s ‘The Difference is Real’ Campaign. Congratulations to all of the agencies and partners that worked on the campaign!
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COVID-19 Trend Report: Code3 Data Shows Increase In Inventory & Efficiencies Across Digital Channels
SocialCode Data Shows Increase in Inventory & Efficiencies across Digital Channels
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Unpacking the COVID-19 Podcast Landscape [Infographic]
Podcast listening year-to-date has increased significantly, with global unique listeners and downloads up 20 to 30%. But in the wake of the COVID-19 crisis, daily routines have changed drastically, with non-essential workers ditching their typical morning comnute.
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SocialCode Name Drew Mehta Vice President, Performance And Analytics
SocialCode, the leader in digital media marketing solutions, today announced the appointment of Drew Mehta as Vice President, Performance and Analytics.
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Digiday Future Leader Awards, 2020 Finalist
Sam Isaac, Director of Strategy for our Audience Intelligence Platform at SocialCode, was short listed for Digiday’s Future Leader Awards in the Technology Provider categories.
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Stevie Awards - Tech Innovator of the Year
SocialCode Co-Founder and GM of Audience Intelligence Platform (AIP), Cary Lawrence, was named the winner of a Bronze Stevie® Award in the Tech Innovator of the Year category in The 17th Annual American Business Awards® this month.
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