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MICHAEL KORS

SHOPPING UNDER THE


INFLUENCERS.

Can Fashion Week be an amazing mobile shopping event?

THE CHALLENGE

Michael Kors wanted to transform Fashion Week shows into online sales. We saw the opportunity to set a new trend.

THE ACTION

Fans love to check out what their favorite fashion influencers are wearing at Michael Kors' New York Fashion Week shows. So Code3 went to work where Media, Creative, Commerce, and the runway intersect. We got four high-profile influencers to post front-row and behind-the-scenes footage on Instagram. Meanwhile, a variety of ad units on Facebook linked viewers directly to the Michael Kors website where fans could seamlessly shop for the influencer outfits they saw.

THE VICTORY

2.6x

Year-over-year rise in return on ad spend

111%

Higher CTR vs campaign average

14.3 million

People reached

NEW YORK

151 W. 26th St., Fl 9
New York, NY 10001

LOS ANGELES

12555 W. Jefferson Blvd #120
Los Angeles, CA 90066

CLEVELAND

3615 Superior Ave
Cleveland OH, 44114

WASHINGTON D.C.

655 15th St. NW, Fl 3
Washington, DC 20005