CODE3 | Conversations With CodeAudio: LQBTQIA+ Voices In Advertising

Last year, businesses were forced to close their doors to protect their communities from the spread of coronavirus. When this happened, there was a lack of information and awareness of how long this could last. Amid the uncertainty, there wasn’t a rule book or survival guide for business owners and digital marketers to reference. Those […]

C3-Pov

02.17.21

The Evolution of eCommerce and How to Succeed

If brands have learned anything during the pandemic, it’s that having an eCommerce presence is not just an option, but an essential for survival. At Code3, the term “eCommerce” represents the holistic strategy of nurturing shoppers from the discovery phase to the point of purchase and follow-up. For most brands, this involves a variety of […]

C3-Pov

02.10.21

The Impact of COVID-19 on Advertising During Super Bowl LV

Because of the challenges faced by the advertising industry over the last year, preparing for Super Bowl LV was unlike years prior. Many brands were unable or unwilling to make the investment required for a commercial during one of the biggest events of the year. In fact, in 2020, a 30-second commercial cost more than […]

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