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CHIPOTLE

SALES RISE ON


GUAC

Can a new polling ad unit boost sales and drive engagement?

THE CHALLENGE

Traditional Instagram Stories sponsored ad units were top performers for Chipotle. At CODE3, that’s just an invitation to do better.

THE ACTION

Everyone likes to offer their opinions, especially when it comes to food. The new IG Stories polling ad units gave us a terrific opportunity. We know guac is the most popular menu item, and their millennial customers are passionate about it. So we made it the focus of our creative, and our poll: “Guac on top, or on the side?”

THE VICTORY

94%

Increase in RoAS vs campaign average

17%

Higher CTR vs campaign average

70K

Total poll votes

3days

Campaign duration

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