The Miami HEAT created a special “city edition” basketball jersey as part of a larger NBA organization-wide apparel promotion. The jersey had a city-focused theme that was weaved into the team’s wider marketing strategy across digital and traditional channels. The team came to us to help get the jersey in the hands of fans.
We found opportunities to reach new customers by creating lookalikes, reaching merchandise recent purchasers, cross-selling online ticket purchasers, and retargeting audiences that viewed the team’s organic Facebook video content, which was designed specifically for this overall marketing push.The jerseys went on sale at midnight and were completely sold out by 1AM.
ROAS in first two days of campaign
ROAS after completion of 11-day campaign
in revenue after first two days with $700 in spend