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MIAMI HEAT

Scoring


returns.

What’s the best way to get merch in the hands of fans?

THE CHALLENGE

The Miami HEAT created a special “city edition” basketball jersey as part of a larger NBA organization-wide apparel promotion. The jersey had a city-focused theme that was weaved into the team’s wider marketing strategy across digital and traditional channels. The team came to us to help get the jersey in the hands of fans.

THE ACTION

We found opportunities to reach new customers by creating lookalikes, reaching merchandise recent purchasers, cross-selling online ticket purchasers, and retargeting audiences that viewed the team’s organic Facebook video content, which was designed specifically for this overall marketing push.The jerseys went on sale at midnight and were completely sold out by 1AM.

THE VICTORY

41.86x

ROAS in first two days of campaign

21.49x

ROAS after completion of 11-day campaign

$29K+

in revenue after first two days with $700 in spend

NEW YORK

151 W. 26th St., Fl 9
New York, NY 10001

LOS ANGELES

12555 W. Jefferson Blvd #120
Los Angeles, CA 90066

CLEVELAND

3615 Superior Ave
Cleveland OH, 44114