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BUD LIGHT PEELS

LAUNCH A NEW DRINK


RESPONSIBLY.

How do you engage a niche target for a new seasonal product?

THE CHALLENGE

For Bud Light, it was like trying to get noticed in a noisy crowded bar. Peels, their new seasonal beers had to engage a new target in a crowded competitive space.

THE ACTION

We took Peels to Pinterest. Their Max Width Video format led to a breakthrough idea: side-by-side ads that interact, an “organic” summer-themed video on the left, and a Peels ad on the right. Choosing Pinterest allowed us to target themes and keywords on both sides. And the surprising media buy stopped scrollers mid-swipe.

THE VICTORY

64%

Higher video completion vs brand benchmark

7%

Lower CPM vs brand benchmark

NEW YORK

151 W. 26th St., Fl 9
New York, NY 10001

LOS ANGELES

12555 W. Jefferson Blvd #120
Los Angeles, CA 90066

CLEVELAND

3615 Superior Ave
Cleveland OH, 44114

WASHINGTON D.C.

655 15th St. NW, Fl 3
Washington, DC 20005