Get in touch
hero image
2020 Effie Awards Announcement: Chipotle Mexican Grill
06.18.20 | Hallie White, Sr. Marketing Coordinator

This past week, SocialCode’s CodeCreative and Media teams were honored to be recognized with an Effie Award for Chipotle’s ‘The Difference is Real’ Campaign. Congratulations to all of the agencies and partners that worked on the campaign!

In a world craving honesty and action, Chipotle decided the best way to lead was to show they had nothing to hide. With a radically transparent anti-advertising campaign, Chipotle used every communication to prove how ‘The Difference Is Real,’ noting how they sourced ingredients and cooked them fresh every day, something that few other national restaurant chains can say. Following the campaign, consumer confidence rebounded, leading to four quarters of double-digit sales growth and doubling the stock price in a year.

CodeCreative’s approach to paid social was to not only feature employees, but highlight the food and real ingredients with dynamic, thumb-stopping creative units. They worked with SocialCode’s media planning teams to run the ads across platforms, seeing unprecedented results – contributing to a 90% increase in digital orders, accounting for 18.0% of total sales in 2019.

RELATED POSTS
How To Leverage Search And Programmatic Advertising On Amazon
If your brand is already selling on the platform, are you utilizing both search and programmatic advertising options to advertise your products?
Read More
5 Facts That Support Your Need for a Solid Marketplace Strategy
Here we share some of the top reasons to face the future of online product sales. Read more about the vital role of an online marketplace strategy here.
Read More
OTT Advertising and Where It Belongs in Your Brand’s Strategy
Take part in the streaming revolution to connect with your audience. Explore the possibilities of over the top advertising in this blog post.
Read More

NEW YORK

151 W. 26th St., Fl 9
New York, NY 10001

LOS ANGELES

12555 W. Jefferson Blvd #120
Los Angeles, CA 90066

CLEVELAND

3615 Superior Ave
Cleveland OH, 44114